Jan 11, 2012,
country coordinators of Asia and Oceania region were announced after a series
of nomination and selection. Through One Young World, the Malaysian Coordinator
was selected as well. In just a short 40-day period to 21.2.12, each country
coordinator was entrusted to lead a cause that can create a huge social impact
to their respective country on this special day, 21.2.12. We seek to create a
simultaneous action in over 120 countries under the same message: This is a
Wake Up Call.
After some research, consultations with a few mentors, and a
thoughtful consideration, the Malaysian Coordinator finally decided to address
the Brain Drain issue under the Wake Up Call message.
Wake Up Call Malaysia:
“Of the CEO of Talent Corporation Malaysia, we as the Malaysian Youths, demand
that policy reforms to strengthen inclusiveness and career prospect to be
implemented to encourage our local talents to stay and serve our country.”
He began to speak to young leaders nationwide to form a
strong, dedicated team to carry out the task. After a meeting with the team and
a discussion with the Asia and Oceania Coordinator, a consensus was reached to
create a solid solution-based memorandum to present to the related government
officials, e.g. Talent Corp, JPA, PEMANDU, etc. on 21.2.12 to help Malaysian
government address this brain drain issue, all by the collective power of the
youth.
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A discussion between
Asia and Oceania Coordinator – Michael Teoh (left) and Malaysia Coordinator -
Choon Sian (right) at Starbucks Sunway Carnival Mall, Penang.
|
Jan 17: Two
videos on Wake Up Call Malaysia were produced to promote the cause and recruit
like-minded leaders.
Jan 21-25: Happy
Chinese New Year!
Jan 26: The Wake Up Call Malaysia Core Team was
finalized.
Jan 27: Began to
reach out to Malaysian Associations abroad such as MASCA Victoria, UKEC, etc.
Jan 28: Wake Up
Call Malaysia Twitter was set up. @wakeupcall_MY. We had the first Skype Call
with all core team members.
Feb 1: A
marketing campaign in Says.com was set up to publicize Wake Up Call Malaysia.
Says.com is a community of Malaysians who choose to cool stuff to share on
social media and get rewarded with cash, points and prizes for doing so. Our
last data showed there were 271 people promoting us via Says.com.
Feb 2: Touch
based with PEMANDU to seek possible assistance. Constructive feedback was
received. A Type Up campaign was created on Facebook. http://www.facebook.com/events/285163541544234/
It is a tweet campaign to send the following message on 21.2.12: “@TalentCorpMsia
To the CEO of Talent Corp, we demand you to look into the report done by us,
the Malaysian Youths.” The official logo of Wake Up Call Malaysia was also finalized.
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| Wake Up Call Malaysia Logo |
Feb 3: Wake Up
Call Malaysia website was up. www.wakeupcallmalaysia.com.
An online survey was finalized to collect the input from Malaysians abroad to
find out the root of the problem. http://wakeupcallmalaysia.com/survey/
.We aimed to reach out to 1,000 diaspora and overseas scholars to get their
input on how Malaysia can make a leap forward in embracing the globalization of
talent and turning brain drain to our favor. We began to reach out to overseas
Malaysian associations to circulate the survey to their members.
A
picture marketing campaign on social media was also launched.
Feb 8: Emailed
Media Prima for their support to publicize our cause.
Feb 9: We
launched our online petition at change.org. We met with myHarapan to seek their
support, and they showed tremendous support to advise and fund us. Wake Up Call
Malaysia is a grantee under myHarapan’s Nano Fund. myHarapan is a Youth Trust
Foundation that supports youth and youth projects that contribute to the social
economy of Malaysia by providing platforms and opportunities. We had a great
mentorship session with the managers.
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A meeting with
myHarapan - Pn. Rusnah (right), Asst. Manager of Micro Funding and Choon Sian
(left), Malaysia Coordinator.
|
Feb 10: Skype
call with Kate Robertson, Chairman of EuroRSCG & Co-Founder of One Young
World, along with the global team based at UK. We also began to reach out to social
media activists to spread the word and bloggers to blog our cause. We also
touched base with JPA Bahagian Pembangunan Modal Insan to seek their assistance
and schedule a meeting on Feb 21.
Feb 11: We
reached out to Malaysia Forum to circulate our survey. We received the first
article submission of the brain drain by a Malaysian scholar in Australia to be
published on our website to create awareness. His article can be read here. http://wakeupcallmalaysia.com/perception-and-reality/
Feb 13: Met with
Head of Communication Talent Corporation Malaysia– Pn. Mariena. We had a
fruitful discussion. Talent Corporation Malaysia is genuinely friendly and in
full support of our movement. A great milestone achieved - we successfully
reached 500 likes on Facebook by Monday, as promised. Skyped Kate Robertson and
the global team in the evening.
Feb 14: Happy
Valentine’s Day! A press release was translated prepared in three languages –
English, Malay, and Chinese, and was sent to 11 newspapers.
Feb 15: Started
interviewing experts in this area to get their recommendations. One of them was
Mr. Roslan Bakri Zakaria – former myHarapan Chairman and former Director of
Multimedia Development Corporation. All the other interviews were conducted via
chat and email interviews.
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An interview with Mr.
Roslan on Brain Drain at The Curve Starbucks.
|
Feb 16:
Successfully scheduled a meeting with Talent Corporation Malaysia to present
our findings to them on 21.2.12 at 11.30am at Surian Tower.
Feb 17: Skype
call with Kate Robertson, PR Director of EuroRSCG, together with the global
team. A meme “Did you know + fact” meme campaign was launched.
Feb 18: A revised
press release was translated prepared in two languages – English, and Chinese,
and was sent to 15 newspapers, including online newspaper.
Feb 19: The
survey was closed. We started compiling our data. A PicBadge campaign was
launched.
Feb 20: Actively
posted, liked, shared and tweet our cause on social media. United Kingdom &
Eire Council of Malaysian Students (UKEC) published our press release in their
newsletter.
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| Wake Up Call Malaysia was on UKEC Newsletter |
Feb 21: The global
day of action -21.2.12 finally descended. The memorandum was finally done in the wee
hours of the morning (at 6am). It was printed and was presented to Talent
Corporation Malaysia at 11.30am at their headquarters Surian Tower. We had a
fruitful discussion with Talent Corporation Malaysia, including touching base
on a possible partnership in the future. They found a few statistics insightful
as they were counter-intuitive to them. We were glad that our memorandum
provided values to them. Our Tweet Up Campaign was also launched at 12am,
involving youths to send this message to Talent Corporation Malaysia:” @TalentCorpMsia We, the Malaysian Youths,
care about the brain drain in our country, and demand you to peruse the report
prepared by us.” We had 57 unique tweets, 44 retweets, 9,857 impressions
for the Tweet Up Campaign.
 |
We presented the
memorandum to the CEO of Talent Corp at Surian Tower.
|
Feb 22: We had
phone interviews with a few journalists on Wake Up Call. A press release will
be published on the Star Education on March 4.
Feb
23: Wake Up Call was published in a Chinese
newspaper – Sin Chew.
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Press Release on Sin
Chew
|
We were also thrilled to be invited to two TV programmes to
share about Wake Up Call Malaysia.
- AGENDA AWANI Programme – Astro Awani Channel with host Ernie Sharif, Feb 23, 8.30pm (LIVE)
- TO THE POINT Programme – Hyyp TV, which was aired on March 3, 9-10pm
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Choon Sian and Afiq with
the host – Ernie Sharif at Astro Awani, Feb 23, after the show.
|
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Joshua and Yi Jen
with the host – Norina Yahya after the Talk Show
|
Wake Up Call Malaysia wished to express our profuse gratitude to all participants of
the Wake Up Call 2012.
Feb 24: Wake Up
Call Malaysia was proud to showcase Wake Up Call to Nobel Peace Prize Laureate
- Prof. Muhammad Yunus, in his capacity as a One Young World Counselor! We also
presented OYW Youth Impact Report, along with Wake Up Call Malaysia Memorandum
to him. He was proud of our WUC achievement! The last thing he told us, “See
you in the Summit!”
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| Afiq, Mushamir, and Choon Sian with the 2006 Nobel Peace Prize Laureate – Prof. Muhammad Yunus |
Mar 26: Wake Up Call Malaysia was interviewed on BFM 89.9 - The Business Station, from 6.30-7.30pm, the prime session when everyone is driving home.
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| Choon Sian with the DJs - Umar and Caroline |
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